our ethos
minimalist denim
minimal impact
conscious materials
non considers it's materials for their environmental impact + durability; goods that last longer, can be repaired or easily recycled are inherently more sustainable
our exclusive selvedge denim is 50/50 certified organic cotton + recycled cotton — meaning it can be recycled for next-life usage + contribute to a circular economy — which is rope-dyed in a rich, dark shade of indigo
organic cotton is grown without toxic chemicals or GMOs (genetically modified organisms) and can reduce CO2 emissions by 60% compared to regular cotton; our organic cotton is Organic Cotton Standard certified which ensure high labour standards and sustains the health of ecosystems by using natural processes
reducing waste
recycled cotton reduces the need for virgin cotton and lowers water and energy usage; our recycled cotton is reclaimed from the mill's production process to minimise naturally occurring waste
our zipper + thread are made from post-consumer recycled polyester, helping to divert plastic from landfill or contributing to ocean pollution, which are also fully recyclable, ensuring a circular production loop
alongside using recycled materials, off-cut material from our production is recycled into new yarns + our packaging is made from certified recycled materials
concious production
non only partners with businesses with an absolute regard for human rights + shared mindset on environmental issues
our selvedge denim is exclusively milled in Turkey by ISKO. A leader in responsible denim production, ISKO is the first denim mill in the world to become a bluesign® SYSTEM partner, ensuring environmentally friendly and safe production methods, eliminating harmful substances from the beginning. ISKO has strong employment practices, ensuring all workers are paid a living wage and are represented properly by trade unions. ISKO is certified STeP by OEKOTEX® and also a member of the Sustainable Apparel Coalition and Textile Exchange
all non goods are made and laundered in Turkey by Dinateks who were established in 1990; Dinateks have an in-house laundry, with sustainable laser and ozone machinery, to wash and finish the garments, and ISO 14001 certified wastewater treatment system in place which recycles and cleans the water they use. Dinateks pay all workers a living wage and are certified COVID-19 Safe Production Standard from Kiwa — an independent audit, compliance and certification body
non hardware is produced by YKK in Turkey who are committed to developing innovative eco-friendly products, eliminating hazardous chemicals + using energy efficient processes in production
future thinking
non is committed to developing circular design and zero-waste production processes to reduce our future impact on the planet
non has partnered with EON to digitise all goods with a ‘digital ID’ to take greater responsibility for our goods throughout their lifetime. A scannable NFC tag on each garment provides wearers with provenance and care instructions whilst next-generation recyclers can access circularity data, like fabric composition, to improve end-of-life management
any questions?
we believe in full transparency,
so if you have any questions,
please reach out