our ethos

minimalist denim
minimal impact

conscious materials

non considers it's materials for their environmental impact + durability; goods that last longer, can be repaired or easily recycled are inherently more sustainable

our exclusive selvedge denim is 50/50 certified organic cotton + recycled cotton — meaning it can be recycled for next-life usage + contribute to a circular economy — which is rope-dyed in a rich, dark shade of indigo

organic cotton is grown without toxic chemicals or GMOs (genetically modified organisms) and can reduce CO2 emissions by 60% compared to regular cotton; our organic cotton is Organic Cotton Standard certified which ensure high labour standards and sustains the health of ecosystems by using natural processes

reducing waste

recycled cotton reduces the need for virgin cotton and lowers water and energy usage; our recycled cotton is reclaimed from the mill's production process to minimise naturally occurring waste

our zipper + thread are made from post-consumer recycled polyester, helping to divert plastic from landfill or contributing to ocean pollution, which are also fully recyclable, ensuring a circular production loop

alongside using recycled materials, off-cut material from our production is recycled into new yarns + our packaging is made from certified recycled materials

concious production

non only partners with businesses with an absolute regard for human rights + shared mindset on environmental issues

our selvedge denim is exclusively milled in Turkey by ISKO. A leader in responsible denim production, ISKO is the first denim mill in the world to become a bluesign® SYSTEM partner, ensuring environmentally friendly and safe production methods, eliminating harmful substances from the beginning. ISKO has strong employment practices, ensuring all workers are paid a living wage and are represented properly by trade unions. ISKO is certified STeP by OEKOTEX® and also a member of the Sustainable Apparel Coalition and Textile Exchange

all non goods are made and laundered in Turkey by Dinateks who were established in 1990; Dinateks have an in-house laundry, with sustainable laser and ozone machinery, to wash and finish the garments, and ISO 14001 certified wastewater treatment system in place which recycles and cleans the water they use. Dinateks pay all workers a living wage and are certified COVID-19 Safe Production Standard from Kiwa — an independent audit, compliance and certification body

non hardware is produced by YKK in Turkey who are committed to developing innovative eco-friendly products, eliminating hazardous chemicals + using energy efficient processes in production

future thinking

non is committed to developing circular design and zero-waste production processes to reduce our future impact on the planet

non has partnered with EON to digitise all goods with a ‘digital ID’ to take greater responsibility for our goods throughout their lifetime. A scannable NFC tag on each garment provides wearers with provenance and care instructions whilst next-generation recyclers can access circularity data, like fabric composition, to improve end-of-life management 

any questions?

we believe in full transparency,
so if you have any questions,
please reach out

contact us