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straight jean _ light wash denim

Regular price £120 Sale price
Regular price £120

Straight fit denim jeans cut with a classic leg, mid rise, five pocket style, white stitching, zip fly and dual belt loops. 

These light wash jeans are crafted from 13oz indigo denim made with 100% regenerative cotton.

non jeans are unbranded: a quiet resistance to the endless cycle of trends and disposability woven into the fashion industry.

Model is 5'11 and wears size 28/32

Unisex style — view women

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provenance

These denim jeans are made with 100% regenerative cotton grown in Turkey, close to our mill, using farming practices that restore soil and support nature. Keeping production close supports traceability and reduces unnecessary transport across the supply chain.

Regenerative farming is a set of methods that rebuild soil health over time, helping land become more fertile, resilient, and better at holding water. Farmers keep soil covered, rotate crops, and minimise intensive inputs where possible. Together, these techniques nurture microbial life, improve soil structure, reduce erosion, and store more carbon.

Biodiversity benefits too. Diverse planting and better habitat conditions can support pollinators, insects, and birds. Healthier soils also make water use more efficient, with smarter irrigation helping reduce runoff.

The goal is simple: strengthen the land season after season. For non, it means raw material integrity we can stand behind, a more resilient supply chain, and denim that starts with more responsibly grown cotton.
straight jean _ light wash denim