Ethos

_our ethos

reductionist denim goods designed with intention and consciously made in the pursuit of the ideal denim jean

we consider our materials for their environmental impact and durability — designing with the future in mind

our jeans are unbranded: a quiet resistance to the endless cycle of trends and disposability woven into the fashion industry

our partners share our absolute regard for human rights and mindset on environmental issues

shop new arrivals

_organic + recycled denim

non considers it's materials for their environmental impact + durability; goods that last longer, can be repaired or easily recycled are inherently more sustainable

our exclusive selvedge denim is 50/50 certified organic cotton + recycled cotton — meaning it can be recycled for next-life usage + contribute to a circular economy — which is rope-dyed in a rich, dark shade of indigo

organic cotton is grown without toxic chemicals or GMOs (genetically modified organisms) and can reduce CO2 emissions by 60% compared to regular cotton; our organic cotton is Organic Cotton Standard certified which ensure high labour standards and sustains the health of ecosystems by using natural processes

_reducing waste

our recycled cotton is reclaimed from the mill's production process to reduces our need for virgin cotton; lower water + energy usage; + minimise naturally occurring waste

furthermore, we ensure any off-cuts or waste material from our manufacturing is recycled into new yarn to help further prevent waste our zipper tape is made from post-consumer recycled polyester, helping to divert plastic from landfill or contributing to ocean pollution. However when washed, the zipper tape could contribute to microplastic pollution so we encourage the use of guppybags when washing

we are actively seeking to reduce our use of synthetic materials —currently only in our zipper tape— to be a 100% plastic free brand

all our packaging + swing tags are made from recycled materials which can be easily recycled at home

_concious production

non only partners with businesses with an absolute regard for human rights + shared mindset on environmental issues

our selvedge denim is exclusively milled in Turkey by ISKO. A leader in responsible denim production, ISKO is the first denim mill in the world to become a bluesign® SYSTEM partner, ensuring environmentally friendly and safe production methods, eliminating harmful substances from the beginning. ISKO has strong employment practices, ensuring all workers are paid a living wage and are represented properly by trade unions. ISKO is committed to renewable energy + has one of largest roof-top solar panel stations in Turkey. ISKO is certified STeP by OEKOTEX® and also a member of the Sustainable Apparel Coalition and Textile Exchange

all non goods are made and laundered in Turkey by Dinateks who were established in 1990; Dinateks have an in-house laundry, with sustainable laser + ozone machinery, to wash and finish the garments, with a ISO 14001 certified wastewater treatment system in place which recycles and cleans the water they use. Dinateks pay all workers a living wage and GOTS certified

non hardware is produced by YKK in Turkey who are a bluesign® system partner, committed to developing innovative eco-friendly products, eliminating hazardous chemicals + using energy efficient processes in production

we require all partners to adhere to our Code Of Conduct + we use the Global Living Wage Coalition benchmark to define a living wage

_animal welfare

non is proudly vegan + we do not use any materials derived from animals

_future thinking

non is committed to developing circular design and zero-waste production processes to reduce our future impact on the planet

non has partnered with EON to digitise all goods with a ‘digital ID’ to take greater responsibility for our goods throughout their lifetime. A scannable NFC tag on each garment provides wearers with provenance and care instructions whilst next-generation recyclers can access circularity data, like fabric composition, to improve end-of-life management

_animal welfare

_future thinking

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